Bajaj has recently announced that it will be taking over all sales and service operations for Triumph in India. This strategic partnership between the two companies also involves co-developing new entry-level mid-capacity Triumph models that will be produced by Bajaj at its Chakan facility.
Here’s what you need to know about the latest developments:
Bajaj Takes Over Triumph’s India Operations Triumph’s India operations will now be under Bajaj’s Probiking business, headed by Sumeet Narang. This move comes as part of the partnership between the two companies, which was announced a few years ago. Shoebh Farooq, who previously served as the business head for Triumph India, has now moved to Bajaj’s electric mobility arm, Chetak Technology Ltd.
New Bajaj-Triumph Bike Launching in 2023 One of the most exciting aspects of this partnership is the launch of the first new model, expected to hit the market in 2023. Bajaj and Triumph have confirmed that multiple models will be offered, ranging from 200 to 700cc.
Triumph Dealer Network to Expand To accommodate the new, more affordable models, Triumph’s dealer network will grow to 120 cities in India over the next two years. Showrooms are likely to be tiered, with some isolated to major cities and focusing on higher-end bikes, while others will be spread across tier two and three cities and offer a mix of both big and small bikes.
Triumph Showrooms to Remain Exclusive It’s worth noting that Bajaj and Triumph-branded motorcycles will not be housed under the same roof. The Triumph operation will be run independently of both Bajaj and KTM, with showrooms remaining exclusive to the brand. Triumph has stated that these new showrooms will be created in line with its global standards.
Conclusion
In conclusion, the partnership between Bajaj and Triumph is set to bring exciting new models and expanded dealer networks to India’s motorcycle market. We look forward to seeing the first new model in 2023 and the growth of Triumph’s presence across the country.